SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: make gradually, conserve strongly, acquire a home, and prepare for retirement. Yet Gen Z is approaching money with a fresh point of view. As opposed to concentrating entirely on lasting build-up, this generation is focusing on equilibr

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